Founder
IMG_SRC: FOUNDER.PNG
PutaclicAI
AI Creative Director • PutaclicAI

An agency.
Supercharged with AI.

// Hi, I'm Anis. I spent more than a decade building campaigns, from strategy to production, with one simple obsession: making creative perform.

PutaclicAI was born from one observation: "premium" creative is often slow... and self-service AI rarely delivers agency-grade results. We combined both: process + creative direction + generative AI.

Here, AI is not a gimmick. It is an accelerator. The difference is made in the direction: idea, cadence, consistency and conversion.

PROOF_1
10+ yrs
Creative & marketing
Campaigns, concepts, direction
PROOF_2
x2
Revenue in 1 year
Marketing & comms leadership
PROOF_3
100k+
users
SaaS content & acquisition
[ WHY_IT_WORKS ]

Our promise, in plain words

Creativity that respects business reality. And execution that never hides behind the word "AI".

RULE_01

Creativity ≠ luck

An idea is not a lucky strike. It is a testable hypothesis: angle, proof, execution, iteration.

RULE_02

ROI first

Every shot serves an intent: hold attention, convince, drive the click. Style comes after strategy.

RULE_03

Agency quality + machine speed

AI accelerates. Humans decide. Together, they ship fast... and clean.

[ CAREER_LOG ]

The track record that built PutaclicAI

A trajectory from craft to leadership to performance to AI. Not a trend: a logical progression.
2007–2011

COPY_TO_CRAFT

Agency copywriting. One obsession: the concept, the rhythm, the exact word, and winning the pitch.

2012–2016

CREATIVE_LEADERSHIP

Creative direction, team management, 360 campaigns. One goal: ideas that perform, not just pretty pictures.

2017–2021

SYSTEM_BUILDER

Built creative departments, processes and KPIs. Creation becomes a machine: brief → production → impact.

2021–2023

GROWTH_EXEC

Led marketing and communications across multiple business lines. Target hit: revenue x2 in one year.

2024–2025

AI_AT_SCALE

Content and acquisition for an awareness SaaS (gamification + neuroscience). 100,000+ users and production automated with generative AI.

Quality_Protocol

  • [OK]Framed brief (objective, proof, CTA)
  • [OK]Storyboard & pacing (hook / proof / payoff)
  • [OK]Visual consistency (style, typography, colors)
  • [OK]Sound design & mobile readability
  • [OK]Ads-ready delivery (variations + exports)
*Goal: a video that is understood effortlessly... and that sells.

Toolchain

ChatGPTMidjourneyRunwayElevenLabsLumaCanvaFigmaAdobe SuiteKittlIdeogramVeed
// We use the tools. Above all, we direct them.
The difference is not in the tool. It is in the direction, the iteration and the taste.

Ready to turn your brief into a video that converts?

Start with the chatbot (quick brief), or contact us to scope a showreel or a campaign.

Newsletter

The Thursday creative AI breakdown

Every Thursday: generative AI news decoded + 1 actionable AI video technique. A 5-minute read, zero fluff. And when you sign up, 2 gifts: the Prompt Kit (20 studio prompts) + the complete Block 1 of the AI video training, the first of 15 blocks, with free member access.

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